With this spot Kalshi wanted to create messaging around the move into “Mention Markets” an in-app product that allows users to trade on social and political events, but wanted to do so in a fun, subversive and “scroll-stopping” way. The idea was to create a spot that feature aliens betting on human events happening on Earth from an intergalactic, sport bar. Not only did we accomplish that, with the spot getting over 2.5 mil views on X in the first 24 hours, but it’s been features in Ad Age and other trade publications. Kalshi continues to lead the charge in AI-forward production and I feel fortunate to have some small part in that.

I served as the Senior Producer for this job alongside Secret Level.